Explain How Companies Identify Attractive Market Segments and Choose a Target

question 105

Essay

Explain how companies identify attractive market segments and choose a target marketing strategy.

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Definitions:

Conflict of Interest

A situation where a person's private interests might influence or appear to influence their professional judgment or actions, potentially leading to ethical issues.

MBCA

Stands for the Model Business Corporation Act, a template for state statute that provides a standard for corporate law.

Closely Held Corporations

Corporations that have a small number of shareholders and whose shares are not publicly traded.

Business Judgment Rule

A legal principle that shields corporate directors, under certain conditions, from liability for decisions that harm the company if the decisions were made in good faith and with due diligence.