You Have Just Created the "Perfect" Ad

question 132

Multiple Choice

You have just created the "perfect" ad.It communicates the full mix of benefits upon which the brand is differentiated and positioned.This full positioning of the brand is called .

• A)value profiling
• B)differentiated marketing
• C)target marketing
• D)its value proposition
• E)capturing the consumers' attention

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Definitions:

High Self-monitors

Individuals who are highly observant of their own behavior and how it affects social situations, allowing them to adjust their actions accordingly.

Reading Employees' Needs

The ability of managers or leaders to understand and address the various personal and professional requirements or desires of their employees.

Negative Affect

An individual’s tendency to accentuate the negative aspects of himself or herself, other people, and the world in general.

Self-monitoring

The process of observing and regulating one's own behavior in social situations, often to adjust or adapt to the social environment or norms.