Consumer and Business Marketers Use Many of the Same Variables

question 149

Multiple Choice

Consumer and business marketers use many of the same variables to segment markets.Business marketers use all of the following EXCEPT _ .

• A)situational factors
• B)purchasing approaches
• C)brand personalities
• D)operating characteristics
• E)personal characteristics

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Definitions:

Freud's Concept

Theories proposed by Sigmund Freud that emphasize the influence of the unconscious mind on behavior, including the structural model of the psyche composed of the id, ego, and superego.

Repression

A defense mechanism where distressing thoughts and memories are unconsciously kept out of consciousness.

Unconscious

The part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Testable Hypotheses

Propositions or predictions that are formulated to be rigorously tested and validated through empirical observation and experimentation.