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Explain how the decision process in the business market and consumer market differs.
Bipolar Disorder
A mental disorder marked by extreme mood swings, including emotional highs (mania or hypomania) and lows (depression).
Lithium Carbonate
A chemical compound used primarily in the treatment of bipolar disorder, acting to stabilize mood.
Obsessive-Compulsive Disorder
A mental disorder characterized by unwanted thoughts (obsessions) and repetitive behaviors (compulsions) that the sufferer feels driven to perform.
Rehabilitation Psychologists
Professionals who specialize in helping individuals recover and adapt after significant illness or injury, focusing on mental and physical well-being.
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