Which of the Following Types of Factors Influencing Members of a Buying

question 69

Multiple Choice

Which of the following types of factors influencing members of a buying center are typically the most difficult for marketers to assess?

• A)political
• B)technological
• C)economic
• D)organizational
• E)interpersonal

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Definitions:

Range of Feelings

The spectrum of emotions that an individual can experience, from positive to negative and everything in between.

Self-Conscious Emotions

Arise from internal sources, and social emotions derive from external sources.

Regulate Relationships

The action of managing and controlling interactions and connections between individuals or groups to ensure they are positive and constructive.

Social Emotions

The feelings that arise from interactions with others or are experienced in social situations.