Which of the Following Is the Best Advice for an International

question 55

Multiple Choice

Which of the following is the best advice for an international marketer planning to interact with businesspeople from many different cultures?

• A)Trust your instincts and behave as you normally do.
• B)Assume that businesspeople from different cultures will make accommodations for you.
• C)Remember that countries all over the world are fascinated with American culture.
• D)Cultures really are different,so do your best to learn about those differences.
• E)Use the same strategies with all of your clients,no matter what their cultural backgrounds are.

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Definitions:

Bem's Sex Role Inventory

A psychological test that measures a person's masculinity and femininity based on societal expectations.

Androgyny

The combination of masculine and feminine characteristics into an ambiguous form.

Sandra Bem

A psychologist known for her work on gender roles, gender schema theory, and the Bem Sex-Role Inventory, a tool used to explore how individuals identify with traditionally masculine or feminine traits.

Androgynous

Exhibiting characteristics or qualities that are associated with both male and female genders; gender ambiguity.