Refer to the Scenario Below to Answer the Following Questions

question 25

Multiple Choice

Refer to the scenario below to answer the following questions.
Selman & Saks,a maker of men's and women's razors and electric hair trimmers,had little reason to become involved in the global arena.But after acquiring Wellman Enterprises,whose largest division engages in a licensing agreement with a German firm to produce women's hosiery,managers at Selman & Saks wondered just whether a company- wide global focus would be more profitable after all.
Managers at Selman & Saks studied Wellman's licensing agreement in great detail.Though seeing first- hand the benefits Wellman found with the licensing agreement,managers decided that Selman & Saks would target the French market merely via exporting.
With the assistance of a domestic export department,the Selman & Saks razors and hair trimmers entered France.For six months,sales were mediocre.But after that,sales suffered.Opinions varied among numerous managers as to the cause of the failure."Who knows the local market better than people who live there?" was a comment heard throughout Selman & Saks."Maybe we needed an alliance with a French firm,or a licensing agreement,before racing to get there."
-It is most likely that each consumer segment attracted to The Attic Trunk would have which of the following in common with the other consumer segments?

• A)life- stage
• B)membership groups
• C)personality
• D)AIO dimensions
• E)subculture

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Definitions:

Fraternal Twins

Siblings born at the same time who are genetically as similar as regular siblings because they come from two different eggs fertilized by two different sperm.

Polygenetic

Relating to the contribution of multiple genes in the determination of a particular trait or characteristic, often resulting in a wide spectrum of possible outcomes.

Intelligence

The ability to acquire and apply knowledge and skills.

Family-Environment Effect

This refers to the impact that the immediate family environment has on an individual's development, including their behaviors, attitudes, and emotional well-being.