Many Marketers Use the Self- Concept Premise That People's Possessions

question 52

Multiple Choice

Many marketers use the self- concept premise that people's possessions contribute to and reflect their identities;that is,"we are what we have." According to this premise,consumers _.

• A)buy products to support their self- images
• B)are attracted to products that expand their existing attitudes
• C)are affected by subconscious motivations
• D)conduct the information search
• E)do not identify with brand personalities