Are People Within a Reference Group Who,because of Special Skills,knowledge,personality,or

question 56

Multiple Choice

are people within a reference group who,because of special skills,knowledge,personality,or other characteristics,exert influence on others.

• A)Stealth marketers
• B)Opinion leaders
• C)Laggards
• D)Habitual buyers
• E)Social networkers

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Definitions:

Empowering Leaders

Leaders who delegate authority, encourage participation, and enable their followers to feel capable and effective in achieving goals.

Neutralizers

Factors or conditions that counteract or neutralize potential influences or effects.

Heroic Leaders

Individuals perceived as exceptionally visionary, brave, or capable of inspiring others, often carrying out significant changes or achievements.

Supportive Leadership

A leadership style characterized by a focus on the well-being of team members, encouraging and facilitating personal and professional growth.