Consumers Learn About New Products for the First Time and Make

question 43

Multiple Choice

Consumers learn about new products for the first time and make the decision to buy them during the .

• A)quality assessment
• B)adoption process
• C)trial process
• D)evaluation process
• E)need recognition stage

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Definitions:

Emotions

Complex psychological states involving physiological arousal, expressive behaviors, and conscious experience, often triggered by environmental stimuli.

Id

In psychoanalytic theory, the part of the mind in which innate instinctive impulses and primary processes are manifest.

Ego

In psychoanalytic theory, a component of the personality that is responsible for dealing with reality while working to satisfy the demands of both the id and the superego, in a more general sense, often used to refer to a sense of self-esteem or self-importance.

Philosophical Behaviorism

A theory in philosophy of mind that asserts thoughts, feelings, and intentions can be fully described by observable behaviors and physical processes, without reference to inner mental states.