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Many Subcultures Make Up Important Market Segments

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Essay

Many subcultures make up important market segments.Examples of four such important subculture groups include Hispanic Americans,African Americans,Asian Americans,and mature consumers.Describe the general characteristics of each of these groups.


Definitions:

Airfares

The cost of passenger transportation by airplane, which can vary based on factors like timing, class of service, and route.

Free Return Policy

A policy allowing customers to return purchased items at no additional cost, enhancing consumer trust and potentially increasing sales.

Shopping

The act of seeking and purchasing goods or services from stores or online platforms.

Zappos

An online retailer known for its extensive selection of shoes and clothing as well as exceptional customer service, including free returns and a strong commitment to customer satisfaction.

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