When Consumers Are Highly Involved with the Purchase of an Expensive,infrequent,or

question 148

Multiple Choice

When consumers are highly involved with the purchase of an expensive,infrequent,or risky purchase but see little difference among brands,they most likely will undertake _ .

• A)dissonance- reducing buying behavior
• B)variety- seeking buying behavior
• C)habitual buying behavior
• D)reflective buying behavior
• E)complex buying behavior

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Definitions:

Organized

Arranged in a systematic, orderly manner for efficiency or convenience.

Good-news Messages

Communications designed to convey positive information, congratulations, or other encouraging content to the recipient.

Neutral Messages

Communications that are designed to be unbiased and unemotional, aiming to convey information without influencing the receiver's feelings or opinions.

Direct Order

A clear and straightforward instruction or command given with the expectation of immediate compliance.