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Explain the Role of Marketers in the Information Search Step

question 47

Essay

Explain the role of marketers in the information search step of the consumer
decision- making process.Give an example of how the marketer might execute this role.


Definitions:

Free Cash Flow

The amount of cash generated by a company after accounting for operating expenses and capital expenditures.

Market Capitalization Rate

The market-consensus estimate of the appropriate discount rate for a firm’s cash flows.

Corporate Tax Rate

The tax imposed on the net income of a corporation, varying by country and sometimes within jurisdictions of countries.

Dividend-payout Ratio

A financial ratio that shows the percentage of a company's earnings that is paid out to shareholders as dividends.

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