Is the Systematic Collection and Analysis of Publicly Available Information

question 52

Multiple Choice

is the systematic collection and analysis of publicly available information about consumers,competitors,and developments in the marketing environment.

• A)Competitive marketing intelligence
• B)Sales management
• C)Marketing data
• D)Customer intelligence
• E)Value chain management

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Definitions:

Break-even

The point at which total costs and total revenues are equal, meaning that there is no net loss or gain.

Unit Sales

The quantity of product units sold by a business during a specific period, often used to gauge performance.

Selling Price

The amount a buyer pays to acquire a product or service, potentially including discounts, allowances, and added taxes.

Fixed Expense

Costs that do not change with the level of production or business activity, such as rent or salaries.