Why Is It Difficult to Obtain Relevant and Reliable Secondary

question 46

Essay

Why is it difficult to obtain relevant and reliable secondary data when conducting international marketing research?

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Definitions:

Individualistic Cultures

Societies that emphasize personal goals, autonomy, and achievements over collective goals, leading to greater emphasis on individual identity.

Complex Emotion

Emotions that are comprised of various components such as cultural and personal experiences, and often involve a mix of primary emotions.

Basic Emotion

Fundamental emotions considered universal across human cultures, such as happiness, sadness, fear, anger, surprise, and disgust.

Envy

A feeling of discontent or covetousness with regard to another's advantages, success, or possessions.