What Is the First Step in the Marketing Research Process

question 116

Multiple Choice

What is the first step in the marketing research process?

• A)hiring an outside research specialist
• B)developing the research plan for collecting information
• C)defining the problem and research objectives
• D)developing a marketing information system
• E)implementing the research plan

---

Definitions:

Capabilities

The qualities or capacities that a person or entity possesses, enabling them to perform certain activities or functions.

Future Potential

The possible achievements or developments that an individual or entity can accomplish in the future.

Economically Disadvantaged

Refers to individuals or groups who have less financial resources and opportunities compared to the average in a society.

Standardized Intelligence Tests

Tests designed to measure intelligence through a set of standardized tasks and problems, providing a quantitative assessment of an individual's intellectual capabilities.