Which Method Would a Marketing Researcher Most Likely Use to Obtain

question 34

Multiple Choice

Which method would a marketing researcher most likely use to obtain information that people are unwilling or unable to provide?

• A)focus group
• B)questionnaire
• C)survey
• D)personal interview
• E)observational

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Definitions:

Policies

Principles or rules established by organizations, governments, or groups to guide decisions and achieve rational outcomes.

Policies

Guidelines or principles that direct actions towards specific goals or objectives, often set by governments, organizations, or institutions.

Individual Transferable Quotas (ITQs)

Limits (quotas) set by a government or a fisheries commission on the total number or total weight of a species that an individual fisher can harvest during some particular time period; fishers can sell (transfer) the right to use all or part of their respective individual quotas to other fishers.

Tragedy of the Commons

A situation in which individuals act according to their own self-interest regarding a shared resource, depleting or spoiling that resource through their collective action.