Observational Research Is Best Suited for Gathering Information

question 56

Multiple Choice

Observational research is best suited for gathering information.

• A)secondary
• B)dependent
• C)exploratory
• D)competitive
• E)causal

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Definitions:

Cialdini

Refers to Robert Cialdini, renowned for his research in the psychology of persuasion and how it is applied in marketing and influence strategies.

Spiral of Silence Theory

Explains that ideas and opinions expressed in mass media can discourage expressions by people who hold dissenting opinions due to a sensitivity of feeling isolated or rejected.

Sequential Process

A series of steps or stages that are carried out in a specific order to achieve a particular goal or result.

Excellence Theory

A framework in public relations that emphasizes strategic management of communication to achieve effectiveness and acknowledges the role of public relations in organizational success.