Which Type of Research Would Be Best Suited for Identifying

question 89

Multiple Choice

Which type of research would be best suited for identifying which demographic groups prefer diet soft drinks and why they have this preference?

• A)causal
• B)exploratory
• C)secondary
• D)descriptive
• E)experimental

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Definitions:

FMOT

First Moment of Truth; a marketing concept referring to the first time a consumer encounters a product and forms an impression.

Sustainability

The principle of meeting current needs without compromising the ability of future generations to meet their own, often focusing on environmental, economic, and social balance.

Reciprocity

The practice of exchanging things with others for mutual benefit, especially privileges granted by one country or organization to another.

Transparency

The practice of being open, honest, and straightforward about various aspects of a company's operations, policies, and decisions.