Why Is It Difficult to Obtain Relevant and Reliable Secondary

question 46

Essay

Why is it difficult to obtain relevant and reliable secondary data when conducting international marketing research?

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Definitions:

Third-Party Users

Individuals or entities that are not directly involved in a contract or transaction but who may be affected by it or have rights or obligations arising from it.

Accountant-Client Privilege

The right of an accountant to not reveal any information given in confidence by a client. The privilege is not granted by every state or by the federal government.

Demanding Payment

The act of formally or informally requesting the settlement of a sum of money owed from a debtor.

Accounting Services

Professional services involving the recording, reporting, and analysis of financial transactions of a business or individual.