Why Might Marketers Want to Target Segments of the Population

question 20

Essay

Why might marketers want to target segments of the population based on lifestyles rather than age groups?

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Definitions:

PayPal

An online payment platform that enables users to make financial transactions and payments over the internet easily and securely.

Zelle

A digital payments network that allows users to send and receive money directly between bank accounts in the U.S. instantly.

Amazon Business

A marketplace on Amazon specifically designed for businesses, offering business-specific pricing, bulk purchasing options, and other features tailored to business buyers.

Buyers' Reviews

Feedback or opinions posted by customers regarding their purchasing experiences and the products or services they have bought.