Sustainable Marketing Consists of Five Principles: Consumer-Oriented Marketing, Customer-Value Marketing

question 17

True/False

Sustainable marketing consists of five principles: consumer-oriented marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing.

---

Definitions:

Cohesive Organizational Culture

The aspect of an organization that encourages unity, shared values, and a sense of belonging among employees.

Whistle-Blowing

The process of disclosing activities or information considered to be unethical, incorrect, or illegal within a private or public organization.

Unethical Behavior

Actions that violate moral or professional standards of conduct, often prioritizing personal gain over ethical principles.

Ethical Behavior

Acting in ways consistent with societal standards of what is right and just, often guided by moral principles.