Emerson Studios,a Chain of 25 Portrait Stores in Five States,has

question 139

Multiple Choice

Emerson Studios,a chain of 25 portrait stores in five states,has organized its marketing organization into groups headed by a sales manager,an advertising manager,and a customer- service manager.What type of organization is this?

• A)functional
• B)customer
• C)geographic
• D)product
• E)market

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Definitions:

"Soft Sell"

A persuasive, indirect, and gentle marketing approach aimed at winning customers over without aggressive sales tactics.

Editorial Influence

The impact that editors have on the content and direction of media or publications, shaping perceptions and narratives.

Grassroots Actions

Initiatives or movements that start among the general public or at a local level, often aimed at social or political change.

Search Engine

A program developed to execute internet searches, enabling individuals to discover online information through inputting search terms.