When Dealing with A(n)_,managers Must Decide Whether to Invest in It

question 110

Multiple Choice

When dealing with a(n) _,managers must decide whether to invest in it in an attempt to build it into a star or cash cow or whether to phase it out.

• A)cat
• B)cash cow
• C)question mark
• D)dog
• E)exclamation mark

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Definitions:

Global Marketplace

An international system for the exchange of goods, services, and capital across world markets, where businesses operate and compete on a worldwide scale.

Direct Investment

An investment made to acquire a lasting interest in or effective control over an enterprise in another country.

Exporting

The act of selling goods or services produced in one country to buyers in another country.

Market Entry

The strategy or methodologies used by a company to start selling its products or services in a new market or country.