Which of the Following Would NOT Be Useful in Determining

question 60

Multiple Choice

Which of the following would NOT be useful in determining marketing ROI?

• A)market share
• B)customer equity
• C)brand awareness
• D)SWOT analysis
• E)a marketing dashboard

---

Definitions:

Manufacturing Costs

The total expenses involved in making a product, including materials, labor, and overhead costs.

Lot Ticket

A document prepared to show the movement of materials or products between departments. Also called move ticket.

Material Requisition

A document used to order material or supplies from the storeroom that provides the basis for charging material into production.

Raw Materials

The basic materials from which products are manufactured or made, typically used in the early stages of the production process.