Which of the Following Is the Process of Dividing a Market

question 87

Multiple Choice

Which of the following is the process of dividing a market into distinct groups of buyers with different needs,characteristics,or behaviors?

• A)market segmentation
• B)differentiation
• C)marketing strategy
• D)market targeting
• E)positioning

---

Definitions:

Cognitive Abilities

Mental capabilities that include thinking, reasoning, problem-solving, and information processing.

Gender Differences

Refers to distinctions in behavior, roles, and psychology between males and females, often influenced by social and cultural factors.

Postconventional Level

The highest stage in Kohlberg's theory of moral development, characterized by adherence to universal ethical principles over societal norms or laws.

Moral Development

The process through which individuals evolve their understanding of right and wrong, often influenced by various factors including culture, experience, and age.