After Management Has Identified the Key Businesses Making Up Its

question 112

Multiple Choice

After management has identified the key businesses making up its company,what is the next step in portfolio analysis?

• A)assessing the attractiveness of its SBUs
• B)identifying SBUs
• C)deciding whether to harvest any businesses
• D)completing short- range planning
• E)identifying businesses in which to invest

---

Definitions:

Profit Goal

A specific financial target for net income that a company aims to achieve within a certain period.

Pricing Objective

The goals that a company wants to achieve through the pricing of its goods or services, which may include maximizing profit, capturing market share, or discouraging new entrants.

Market Share

The share of overall market sales volume taken by a particular brand, product, or company.

Pricing Objective

Pertains to the goals a company aims to achieve through its pricing strategies, such as maximizing profit, capturing market share, or supporting product positioning.