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involves less investment because the firm does not require an overseas marketing organization or network.It also involves less risk.
Save Face
The act of striving to maintain one's dignity, honor, or reputation in the face of embarrassment or shame.
Channel Factors
Channel factors refer to situational or environmental elements that significantly influence the likelihood of behavior change by facilitating simple and small modifications in the environment.
Loss of Control
The inability to manage one's actions or reactions, often leading to negative consequences.
Reactance
A psychological reaction that occurs in response to perceived restrictions on one’s freedoms or choices, leading to a motivation to regain freedom.
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