The Global Name for Microsoft's Operating System,Vista,turns Out to Be

question 56

Multiple Choice

The global name for Microsoft's operating system,Vista,turns out to be a disparaging term for a frumpy old woman in Lativa.Microsoft must adjust the name.This is an example of the need for .

• A)straight product extension
• B)standardized global marketing
• C)product adaptation
• D)communication extension
• E)communication adaptation

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Definitions:

Random Assignment

A research method used to assign participants to different groups in an experiment in a way that each participant has an equal chance of being placed in any group.

Independent Variable(s)

are the variables in an experiment that are manipulated to test their effect on dependent variables, allowing researchers to determine cause-and-effect relationships.

Internal Validity

The extent to which changes in the independent variable caused changes in the dependent variable.

Independent Variable

A variable in an experiment that is manipulated or changed by the researcher to observe its effect on the dependent variable.