American Express Will Do Almost Anything to Build Long- Term

question 9

Multiple Choice

American Express will do almost anything to build long- term customer loyalty and to capture customer lifetime value.American Express pursues which of the following competitive marketing strategies?

• A)product leadership
• B)employee intimacy
• C)operational excellence
• D)customer intimacy
• E)differentiation

---

Definitions:

Data Set

An assembly of interconnected information sets, comprising distinct elements, yet collectively manageable as a single entity by a computer.

Telemarketers

Individuals or companies that market goods or services through telephone calls to potential customers.

Introductory Subscription

A promotional offer for a subscription service that provides access at a reduced rate for a trial period to attract new subscribers.

Median

A statistical measure representing the middle value in a data set, where half of the data points are above and half are below.