Refer to the Scenario Below to Answer the Following Questions

question 64

Multiple Choice

Refer to the scenario below to answer the following questions.
Essentials is a rapidly growing brand of women's makeup,perfumes,and nail care products.The company has established itself as a high- end cosmetic product available at most national drug stores.In the past,almost all of the advertising for Essentials has been in women's fashion magazines.
Essentials is now launching a new line of skin care products,ranging from facial cleansers to body lotion.These products are designed to be marketed to a broader audience,so the marketing team is exploring the effectiveness of different promotional mixes.
-Before deciding to launch the new line of products,Essentials conducted extensive market research to make sure the products were optimally positioned.A complete marketing plan-including mobile advertising,magazine advertising,event sponsorship,and sales promotions-was established long before the products themselves were ready for market.In this case,Essentials was using _ .

• A)entrepreneurial marketing
• B)cost leadership
• C)formulated marketing
• D)intrepreneurial marketing
• E)operational excellence

---

Definitions:

Partnership Liquidation

The process of closing a partnership by distributing its assets to settle debts and then to the partners according to their ownership interests.

Gains and Losses

Financial terms referring to the positive or negative changes in value of investments or assets relative to their original purchase price.

Liquidation Gain/Loss

The financial result realized when the assets of a company are sold off or liquidated.