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The Market Challenger May Launch a Full ,Matching the Competitor's

question 12

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The market challenger may launch a full ,matching the competitor's product,advertising,price,and distribution efforts.It attacks the competitor's strengths rather than its weaknesses.


Definitions:

Reshoring

The process of bringing back manufacturing and services to one's own country from overseas, often for reasons of quality control, patriotism, or cost management.

Sourcing Of Goods

The process of finding and acquiring raw materials, components, or products from suppliers for use in manufacturing or sale.

Domestic-Shoring

The practice of relocating a company's operations back to its domestic country from abroad to reduce costs or meet regulatory requirements.

Purchasing Costs

The costs associated directly with buying goods or services, including price of the product, taxes, shipping, and handling fees.

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