A Negative Side of the Is That the Company Becomes

question 86

Multiple Choice

A negative side of the is that the company becomes too reactive.Rather than carry out its own customer relationship strategy,it bases its own moves on competitors' moves.

• A)market- centered company
• B)image- centered company
• C)competitor- centered company
• D)customer- centered company
• E)dual marketing strategy

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Definitions:

Emotional Responses

The reactions, both physiological and psychological, of an individual to external or internal stimuli.

Stimulus Generalization

The tendency to respond to stimuli that are similar, but not identical, to a conditioned stimulus in the process of learning.

Biological Preparedness

Referring to the tendency of animals to learn certain associations, such as taste and nausea, with only one or few pairings due to the survival value of the learning.

Conditioned Taste Aversions

A learned aversion to a particular food or drink because it has been associated with an unpleasant or nauseating experience.