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There will be a constant tension between the formulated side of marketing and the .
Marketing Strategy
A comprehensive plan formulated by businesses to achieve specific marketing objectives and targets over a set period.
Sales Objective
A target set by a business to achieve a specific amount of sales within a certain timeframe, used to motivate and measure the performance of sales teams.
Value Objective
A strategic goal focused on delivering superior value to customers, often by offering products or services that uniquely meet their needs or preferences.
Profit Objective
A financial goal setting the desired amount of profit a company aims to achieve within a specific period.
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