Firms That Serve Small Segments Not Being Pursued by Other

question 81

Multiple Choice

Firms that serve small segments not being pursued by other firms are called .

• A)market nichers
• B)market challengers
• C)market followers
• D)market leaders
• E)direct marketers

---

Definitions:

Mirror Neurons

Neurons that fire both when an individual acts and when the individual observes the same action performed by another, thought to play a role in learning and empathy.

Simulate

To imitate or replicate the appearance, function, or conditions of (something) for study, training, or analysis.

Observational Learning

The method of learning that occurs through observing the behavior of others and the outcomes of those behaviors.

Classical Conditioning

An associative learning process where a neutral stimulus comes to elicit a response after being paired with a stimulus that naturally brings about that response.