American Express Will Do Almost Anything to Build Long- Term

question 9

Multiple Choice

American Express will do almost anything to build long- term customer loyalty and to capture customer lifetime value.American Express pursues which of the following competitive marketing strategies?

• A)product leadership
• B)employee intimacy
• C)operational excellence
• D)customer intimacy
• E)differentiation

Understand the dynamics of managing individuals within the organizational behavior model.

Recognize the importance and impact of positive organizational behavior in the workplace.

Identify the components and importance of human capital in organizational strategy.

Differentiate between the levels of organizational behavior analysis (individuals, teams, and organizations).