A Runner- Up Firm That Wants to Hold Its Share

question 34

Multiple Choice

A runner- up firm that wants to hold its share in an industry without rocking the boat is a .

• A)market nicher
• B)market challenger
• C)direct marketer
• D)market leader
• E)market follower

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Definitions:

Original Election

The first occurrence of an electoral process to fill a public office or adopt a proposal.

Electoral College

A body of electors established by the United States Constitution, charged with the responsibility of electing the president and vice president based on the popular vote in each state.

Constitution

The fundamental principles or established precedents according to which a state or other organization is governed.

Electoral College Votes

The process in the United States by which electors from each state cast votes to determine the President and Vice-President.