After Selecting a Sweater on the Land's End Web Site,Kelly

question 22

Multiple Choice

After selecting a sweater on the Land's End Web site,Kelly Oldham filled out the required customer and credit card information.A box with a checkmark inside was next to the following statement :"Yes,I would like to receive promotional information via e- mail from Land's End." The statement suggests that Land's End is using which of the following marketing tools?

• A)catalog marketing
• B)permission- based e- mail marketing
• C)spam
• D)niche marketing
• E)phishing

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Definitions:

Margin Requirements

The minimum amount of equity that must be maintained in a margin account as mandated by brokers or exchanges.

Discount Rate

The interest rate charged to commercial banks and other depository institutions on loans they receive from their regional Federal Reserve Bank's lending facility.

Money Market Instruments

Short-term financial instruments that are highly liquid and designed for cash management by investors, including treasury bills, commercial paper, and certificates of deposit.

Government Bond

Securities issued by governments to finance public expenditure, typically with a promise of future repayment and interest payments.