All of the Following Are Common Uses for a Direct

question 74

Multiple Choice

All of the following are common uses for a direct marketing customer database EXCEPT .

• A)profiling customers based on previous purchases
• B)generating sales leads
• C)identifying prospective customers
• D)building long- term customer relationships
• E)gathering marketing intelligence about competitors

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Definitions:

Structure Type Tag

A label or identifier used in programming to define complex data types that consist of multiple elements or fields.

Data Structure

An organized method of storing and organizing data in a computer so that it can be accessed and modified efficiently.

User-Defined

Pertains to features, functions, or data specified or created by the user, as opposed to being predefined by software or hardware.

Subroutine

A sequence of program instructions that perform a specific task, designed to be executed from multiple places within a larger program.