Which of the Following Best Explains Why Direct- Response Television

question 44

Multiple Choice

Which of the following best explains why direct- response television commercials have seen an increase in popularity in recent years?

• A)Return on advertising investment can be easily measured.
• B)It has become simpler to replicate the success of classic direct- response TV ads that introduced items such as the Veg- O- Matic and the Beef Jerky Machine.
• C)Consumers are more likely to respond to this type of marketing than to other forms of direct marketing.
• D)Traditional broadcast and cable advertising has become prohibitively expensive for many mid- sized companies.
• E)The popularity of home shopping channels has lent direct- response commercials more credibility.

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Definitions:

Temporomandibular Joint

The hinge joint that connects the lower jaw (mandible) to the temporal bone of the skull, which is in front of the ear on each side of the head.

Temporal Bone

A bone on the side of the skull, housing structures of the ear and forming part of the side and base of the skull.

Articular Surfaces

The surfaces of bones that come into contact with one another to form joints.

Range of Motion

The full movement potential of a joint, usually its range of flexion and extension.