Though Direct Mail Permits High Target- Market Selectivity and Can

question 96

True/False

Though direct mail permits high target- market selectivity and can be personalized,it does not allow easy measurement of results.

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Definitions:

Due Date

The due date is the date by which a payment, bill, or other obligation must be paid.

Remittance

The act of sending money in payment or as a gift, often referring to funds sent by individuals working abroad to family members in their home country.

Cash Discount

A reduction in the price of an item for sale, offered to encourage prompt payment by the buyer.

Complement Rate

The difference between a specific rate and 100%, often used in the context of interest and discount rates.