Which of the Following Operate Only on the Internet

question 38

Multiple Choice

Which of the following operate only on the Internet?

• A)Web- and- mortar companies
• B)big box companies
• C)click- and- mortar companies
• D)brick- and- mortar companies
• E)click- only companies

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Definitions:

Interest

Monetary charge for borrowing money or the return on investment capital.

Awareness

The degree to which consumers are familiar with the presence and characteristics of a product, brand, or issue.

Adoption

The act of accepting, taking up, or starting to use something new or different, such as technology or practices.

Hierarchy of Effects

A framework outlining the steps a consumer takes, beginning with awareness and progressing through knowledge, appreciation, preference, conviction, to ultimately making a purchase.