Marketers Use Telephone Marketing to Receive Orders from Television Ads

question 126

Multiple Choice

Marketers use telephone marketing to receive orders from television ads and catalogs.

• A)business- to- business
• B)interactive
• C)outbound
• D)direct- response
• E)inbound

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Definitions:

Bootstrap

A statistical method that resamples a single dataset to create many simulated samples, used for estimating the distribution of a statistic.

Standard Error

A statistical term that measures the accuracy with which a sample distribution represents a population using standard deviation.

Sample Correlation

A measure that indicates the extent to which two variables change together in a sample dataset.

Bootstrap

A statistical method used for estimating the sampling distribution of an estimator by sampling with replacement from the original data.