After Selecting a Sweater on the Land's End Web Site,Kelly

question 22

Multiple Choice

After selecting a sweater on the Land's End Web site,Kelly Oldham filled out the required customer and credit card information.A box with a checkmark inside was next to the following statement :"Yes,I would like to receive promotional information via e- mail from Land's End." The statement suggests that Land's End is using which of the following marketing tools?

• A)catalog marketing
• B)permission- based e- mail marketing
• C)spam
• D)niche marketing
• E)phishing

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Definitions:

Encoding

The process of transforming information into a format that can be stored in the brain; a crucial step in the process of creating new memories.

Mental Age

A measure of a person's intellectual development relative to people of their chronological age, indicating how far they have progressed in their cognitive abilities.

Cognitive Abilities

The mental capabilities that involve the acquisition, processing, retention, and application of information, such as memory, reasoning, attention, and problem-solving.

Encoding

The process of translating sensory input into a form or format that can be stored and used by the memory system.