AmazonCom Was the First Company to Use _ ,Which Is

question 127

Multiple Choice

Amazon.com was the first company to use _ ,which is technology that sorts through customer purchasing patterns to create personalized site content.

• A)customer filtering
• B)personalized marketing
• C)database marketing
• D)collaborative filtering
• E)records management

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Definitions:

Price Floor

A government- or group-imposed price control or limit on how low a price can be charged for a product.

Equilibrium Price

The cost factor at which the supply side and demand side of goods reach an equilibrium in the market.

Market Surplus

A situation where the quantity of a good or service supplied exceeds the quantity demanded at the current price, often leading to price reductions.

Binding Price Floor

A government-imposed price control that sets a minimum price for a good or service, above the equilibrium price, causing a surplus.