Why Are Historically Online Shops Such as Zappos

question 8

Multiple Choice

Why are historically online shops such as Zappos.com adding catalogs to their marketing methods?

• A)to offer a wider array of merchandise
• B)to provide comparative information for customers
• C)to save production money spent online
• D)to drive online sales
• E)to reduce the need for telemarketers

---

Definitions:

Travel Time

The duration required to move from one location to another, often considered in planning and logistics.

Selling Effort

The amount of time and energy dedicated by a sales team to promote and sell a product or service.

Break-Even Chart

A graphic presentation of the break-even analysis that shows when total revenue and total cost intersect to identify profit or loss for a given quantity sold.

Independent Agents

Independent agents are professionals who sell or represent products or services from various providers, rather than being tied to a single company, allowing them to offer a range of options to clients.