All of the Following Are Common Uses for a Direct

question 74

Multiple Choice

All of the following are common uses for a direct marketing customer database EXCEPT .

• A)profiling customers based on previous purchases
• B)generating sales leads
• C)identifying prospective customers
• D)building long- term customer relationships
• E)gathering marketing intelligence about competitors

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Definitions:

Bender-Gestalt Test

A psychological assessment used to evaluate visual-motor functioning and neurological impairments by having subjects draw certain figures.

Mental Retardation

An outdated term previously used to describe a condition of below-average cognitive ability present from birth or early infancy, now more commonly referred to as intellectual disability.

Brain Damage

A condition where the brain's structure and functionality are impaired due to injury or disease.

Evoked Potentials

Measurable electrical patterns produced by the nervous system in response to specific stimuli, used to assess sensory, cognitive, and motor functions.