Though Direct Mail Permits High Target- Market Selectivity and Can

question 96

True/False

Though direct mail permits high target- market selectivity and can be personalized,it does not allow easy measurement of results.

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Definitions:

Carl Rogers

An influential American psychologist who founded the client-centered or person-centered approach to therapy.

Psychoanalysis

A therapeutic approach and theory developed by Sigmund Freud focusing on unconscious motivations and conflicts influencing behavior.

Active Listening

A communication technique involving fully concentrating, understanding, responding, and then remembering what is being said.

Counterconditioning

A behavioral therapy technique that involves replacing an undesirable response to a stimulus with a more desirable one.