Unlike Internet Consumers,traditional Offline Consumers Initiate and Control Contact with Marketers

question 105

True/False

Unlike Internet consumers,traditional offline consumers initiate and control contact with marketers.

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Definitions:

Responsiveness

A metric that measures the firm’s ability and willingness to provide fast service, answer customer inquiries, and resolve problems.

Empowerment

Giving employees permission to make decisions and take action on their own to help customers.

Predictive Modeling

The process of using data mining and probability to forecast outcomes. Each model is made up of a number of predictors, which are variables that are likely to influence future results.

Customer Service Activities

Tasks or efforts undertaken by a company to ensure customer satisfaction and handle inquiries, complaints, or assistance requests effectively.