The Sales Force at Messimer Computing Recently Began Telemarketing and Web

question 20

Multiple Choice

The sales force at Messimer Computing recently began telemarketing and Web selling.How will telemarketing and Web selling most likely benefit Messimer Computing?

• A)Messimer sales reps will be required to telecommute rather than work in a centrally located office.
• B)Messimer sales reps will be able to service hard- to- reach customers more effectively.
• C)Messimer sales reps will need to spend more face- to- face time with large,high- value customers.
• D)The inside sales force of Messimer will receive better compensation than the outside sales force.
• E)The outside sales force of Messimer will be freed up to work more with the marketing department.

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Definitions:

Interactive Marketing

A marketing approach that involves two-way communication between customers and companies, often utilizing digital platforms to engage directly with audiences.

Internal Marketing

The practice of treating employees as internal customers to foster organizational loyalty and engagement.

External Marketing

The practice of promoting a company's products or services to external audiences to build brand awareness and attract customers.

Internal Marketing

The practice of promoting a company’s values, culture, and goals to its employees to foster internal brand advocacy and loyalty.